BA Multimedia and Mass Communication is commonly described as the intricate course of conveying a message to extensive audiences through the utilisation of mass media channels. This method is primarily employed to disseminate a uniform message to a substantial number of individuals who possess access to the specific mass media platform being utilised.
This dynamic process seeks to reach and engage diverse and widespread audiences, aiming to convey a consistent message to a large demographic with access to the chosen media format.
The fundamental concept behind mass communication lies in its ability to reach a broad spectrum of individuals simultaneously, fostering the widespread dissemination of information, ideas, or entertainment. Mass communication functions as a pivotal mechanism for conveying messages to expansive audiences through the diverse channels of mass media.
This strategic approach enables the simultaneous transmission of a unified message to a multitude of individuals who are connected through their access to the chosen medium, thereby influencing and shaping collective perceptions on a broad scale.
| Particulars | Details |
| Course Level | UG, PG, PhD, Diploma & Certificate |
| Course Duration | 2 years – 3 years |
| Course Fee | INR 9, 000 – INR 8 Lakh |
| Entrance Exams | Jamia Millia Islamia Entrance Exam, XIC OET, IIMC Entrance Exam, FTII JET, JNUEE, CUET, etc. |
| Job Profiles | Advertising Agent, Copywriter, Event Manager, Screenwriter, etc. |
| Average Annual Salary | INR 4-5 Lakh |
| Top Recruiters | Hindustan Times, India Today Group, Times Group, All India Radio Indian Express, The Hindu, Zee Network, Doordarshan, Outlook, etc. |
| Top Colleges | Chandigarh University, MCC – Madras Christian College, Aligarh Muslim University, Indian Institute of Journalism and New Media, etc. |
Why Study BA Multimedia and Mass Communication?
BA Multimedia and Mass Communication, in contrast to BA (Honours) journalism, encompasses a wide array of mass media, focusing on print media for the latter. Historically, graduates from BMMMC have ventured into roles such as producers, scriptwriters, and anchors for television networks. Additionally, they find opportunities in journalism and editing within theatre, radio, television, and various other media outlets.
In BMMMC courses, students delve into the study of diverse mass media, including radio, television, newspapers, films, online media, Public Relations (PR), and Advertising. Enrollees in media studies courses, or those declaring a major in media studies, scrutinise the impact of mass media on our perceptions of the world. The multidisciplinary nature of media studies entails exploring corporate and political frameworks governing mass media, often approaching the subject from perspectives such as commerce, economics, and mass communication.
Media studies, being inherently multidisciplinary, span various fields of study, providing insights into how mass media functions within different frameworks. This could involve understanding the corporate and political dimensions of mass media through lenses like commerce, economics, and mass communication.
Mass communication students are presented with diverse opportunities to enter the media and entertainment industries. Both practical and theoretical instruction are employed in the course to familiarise students with these prospects. Admission to BMMMC courses typically requires applicants to hold a 10+2 graduate status from an accredited board.
Individuals aspiring to become journalists, writers, content creators, news anchors, radio jockeys, and more can find a fitting educational path in BA Multimedia and Mass Communication. The course not only imparts theoretical knowledge but also offers practical training to prepare students for the dynamic landscape of the media and entertainment sectors.
BA Multimedia and Mass Communication: Eligibility Criteria
BA Multimedia and Mass Communication welcomes students from diverse academic backgrounds, embracing individuals from all streams. To be eligible, candidates must attain a best-of-four aggregate of a minimum of 60%. The college calculates the overall grade by considering English marks from either the top three academic subjects or two academic subjects and one vocational topic.
- This course is open to students globally, regardless of their academic specialisation. However, our emphasis lies on qualities such as creativity, strong writing skills, and general awareness.
- Eligibility criteria for the BMMMC course require candidates to have completed class 12 in any stream from a recognized board. Additionally, it is essential to achieve an aggregate score of at least 50% to 60% in class 12 to qualify for admission.
BA Multimedia and Mass Communication: Entrance Exams
Admission to the BA Multimedia and Mass Communication course relies on candidates’ performance in the entrance exams conducted by various institutes and universities. The entrance exam pattern typically includes multiple-choice questions covering general awareness, media awareness, current affairs, English comprehension, and skills in grammar and analysis.
Jamia Millia Islamia Entrance Exam
The entrance exam for the Master of Arts (Mass Communication) program at Jamia Millia Islamia is known as the JMI Entrance Exam M.A. (Mass Communication). This examination is the gateway to securing admission to the M.A. (Mass Communication) course at Jamia Millia Islamia University.
IIMC Entrance Exam
The IIMC Entrance Exam, administered by the Indian Institute of Mass Communication (IIMC) on behalf of the National Testing Agency (NTA) in conjunction with CUET is a computer-based test. It comprises multiple-choice questions and objective-type questions. Successful candidates in the entrance exam proceed to a Personal Interview, and upon clearing both stages, they secure admission to the diverse courses available at IIMC.
ACJ Entrance Exam
The Asian College of Journalism administers the ACJ Entrance Exam to grant admission to its various postgraduate diploma courses. The available diplomas are:
- PG Diploma in Journalism
- PG Diploma in Business and Financial Journalism (BFJ)
Conducted annually, the ACJ entrance exam is a computer-based test designed to assess candidates in two main areas: English language skills and general knowledge. Following the exam, there is an online interview. Starting in 2023, the ACJ exam adopts a staggered ongoing admission process, meaning it occurs at regular intervals throughout the year.
FTII Entrance Exam
Admission is determined through the nationally conducted Joint Entrance Test (JET), followed by rounds of Orientation and Interviews. Selection is based on JET scores as well as performance in the orientation and interviews. After the JET, the list of candidates progressing to the next selection stage will be posted on the institute’s website. Shortlisted candidates will receive interview letters directly from the institute.
BA Multimedia and Mass Communication: Syllabus
BMMMC spans three years and is organised into six semesters. The curriculum encompasses core subjects and elective options for students to select. Additionally, students acquire practical experience through internships, seminars, projects, and other hands-on activities throughout the course.
| Year | Subjects |
| First Year | Introduction to Journalism Television Journalism English Communication Social Media |
| Second Year | Camera and Editing for TV Communication, Media and Society Development Communication Documentary |
| Third Year | Media Moments in History Reporting and Anchoring Global Politics and Media Media Moments in History |
BA Multimedia and Mass Communication: Career Opportunities
BA Multimedia and Mass Communication can serve as a gateway to diverse career opportunities across various sectors within the realm of media and communication. Graduates holding this degree find themselves well-equipped for roles in fields such as films, television, journalism, publishing, public relations, direction, scriptwriting, production, editing, and more.
Upon completion of the BMMMC course, candidates have the option to explore a wide array of job profiles that cater to their specific interests and skills. These roles span the entire spectrum of media and communication, providing flexibility and choice for graduates to align their careers with their passions. From contributing to the journalistic landscape to delving into the dynamic world of scriptwriting and production, the possibilities are extensive.
In the realm of journalism, renowned media companies actively seek BMMMC graduates for various roles. Esteemed organisations such as The Times of India, Hindustan Times, India Today, The Pioneer, The Hindu, Malayalam Manorama, Outlook, Zee Network, and others are known to hire individuals with a background in mass communication. This reflects the industry’s recognition of the comprehensive skills and knowledge acquired during the BMMMC program.
By offering a rich blend of theoretical insights and practical applications, the BMMMC degree not only opens doors to diverse career paths but also ensures that graduates are well-prepared to thrive in the dynamic and competitive landscape of media and communication. Aspiring professionals can navigate their way through this vibrant industry, contributing to the ever-evolving narrative of mass media.
Some Job Profiles Under BA Multimedia and Mass Communication
| Job Profiles | Average Annual Salary (in INR) |
| Copywriter | 4.2 lakh |
| Correspondent | 4 lakh |
| Reporter | 2.1 lakh |
| Creative Director | 15 lakh |
| Journalist | 3 lakh |
| Editor | 4 lakh |
Top Recruiters For BA Multimedia and Mass Communication
Mass communication offers diverse applications, serving as an excellent avenue for students to embark on their careers. This field opens up a myriad of opportunities, enabling students to explore various domains. Upon obtaining a degree in Mass Communication, individuals can venture into professions such as photography, news editing, journalism, or radio jockeying. Additionally, they have the option to further their education by pursuing a Master’s degree in this field.
| Hindustan Times | India Today Group | All India Radio |
| Doordarshan | Indian Express | Times Group |
| NDTV | India TV | Zee Network |
| Star India | Balaji Telefilms Limited | Wizcraft Entertainment |
| Cineyug Entertainments | Cox & Kings | — |
FAQs
Q 1. Can I pursue this course through distance education?
Ans. Some universities offer BA in Multimedia and Mass Communication through distance or online education. It’s important to check with the specific institution offering the program.
Q 2. Are internships a part of the BA in Multimedia and Mass Communication program?
Ans. Many programs incorporate internships or practical training as part of the curriculum to provide students with real-world experience in the media and communication industries.
Q 3. What career opportunities are available after completing the BA in Multimedia and Mass Communication?
Ans. Graduates can explore careers in journalism, advertising, public relations, digital media, content creation, broadcasting, filmmaking, and various roles in the media industry.
